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Campaigns
One way a company can increase the effectiveness of its advertising is by increasing its number of “touches” in the market place.
In advertising a “touch” is any connection you make with your target demographic.
- Every time you receive a promotional mail piece, see a television commercial, hear a radio spot, open an e-newsletter, answer a telephone sales call, read a print ad, or see a billboard you are connecting with (or being touched by) a company.
At Allstar Advertising, we utilize a multi-touch approach when developing and orchestrating our direct mail and business-to-business door-opener campaigns.
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