Advertising Agencies in Buffalo, New York: Web Videos
Allstar Advertising recently completed work on a promotional video for Executive Investigation & Security, LLC.
Check it out on YouTube:
Executive Investigation & Security
Allstar Advertising recently completed work on a promotional video for Executive Investigation & Security, LLC.
This spring, the owner of Executive Investigation & Security, LLC contacted us about putting together a PowerPoint presentation for his upcoming open house. He wanted the piece to reflect the style of the brochures and other collateral materials we had created for his company over the past three years. The PowerPoint would act as a company overview slide show that would later be put into various video formats so that it could play on the EIS website, be burned onto disks and mailed out in press kits, and be played in a continuous loop in waiting rooms and at trade shows.
We began the creative process by outlining EIS’s top services. Then, we gathered photos and information from the materials we had previously created for our client. Once we had a good idea of the themes and sequence of slides, we sought out additional photos and wrote additional copy, thereby expanding on the importance of our client’s services, describing new features and benefits of working with EIS. Then something interesting happened.
While sitting in the postproduction suite, our production guy suggested a few simple text effects, zooms, and pans that would add the dynamics of depth and motion to the presentation. He experimented with a few effects and voilà! Now the piece was indeed a Video rather than a PowerPoint presentation. You might even call it a Slide Show Video since it uses only static images with superimposed text and has no sound. The absence of sound is actually a plus at this stage in the evolution of this video – the idea being that trade show attendees need to be able to absorb information from vendors while walking through an often noisy environment where videos with sound are prohibited.
Allstar Advertising can help you with your next Video:
· Web Videos · Corporate Overview Videos
· Promotional Videos · Client Testimonial Videos
· Slide Show Videos · PowerPoint Presentations
· Trade Show Videos · Instructional Videos
· PowerPoint Slides · YouTube Videos
Please contact us: 716.573.1685 with questions or feedback.
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Advertising in Buffalo, NY
