Business Cards
In our line of work, the Business Card is often overlooked as a marketing tool and part of your prospect’s first impression. Are you an owner/operator who takes pride in his products and services? Then why does your Business Card have a clip art plumber and feel like it was printed on a photostat? Is that your Logo, or a stock design you found on vistaprints.com? Don’t get me wrong, it’s very tempting to go online and design your own Business Card or try your hand at a number of inexpensive design programs. After all, starting a new business is exciting and it’s fun to put your own personal touch on the look of your new brand. The problem is that your new work of art can detract from the perceived value of your products and services. Consider the following Business Card examples before striking it out on your own:
This is a neat idea, but how many of these things can you keep in your pocket or purse without damaging them and where will your prospects store them? Is there such a thing as being too creative? This one is really unique, but the production time might cause you to be a little stingy with them.
Is there such a thing as being too creative?
Advice:
I would avoid being so creative with the design and materials of your Business Card that the end product no longer resembles a Business Card. In other words, if the Business Card looks like a piece of trash, if might get thrown away. If your Business Card does not fit in one of those clear plastic Business Card sleeves, then it won’t be kept with the other important Business Cards and may be lost, damaged, or thrown away by your prospect. And if you can’t carry your Business Cards in a neat little stack or Business Card holder, then how do you expect to keep them in crisp and perfect condition before passing them out?
This one is really unique, but the production time might cause you to be a little stingy with them.
